What We Do
Web analytics analysts need to spend less time creating reports and more finding insights which will require the company to make changes in its current strategy.
Tools are only for Support
Web analytics tools shouldn't be used to obession and should only be used for support. I often times like to create a KPI dashboard which I believe gives a snapshot of current important business metrics.
Our Work
Online marketing analysts should strive to change future and current decisions. Analysis of historic data should only be used for situational analysis and influencing future and current strategic business decisions.
News & Events
Custom Reports
Customizing reports to show valuable key performance inidicators will allow management to see how the overall business strategy is doing.
Advanced Segmentation
Segementing your analytics can help you find who the most valuable visitors are and what they look for. Are you showing them what they want to see?
Conversion Rate Optimization
CRO often times makes the call to action on landing pages larger and creates more clear cut paths to conversions. Creating a testing culture will ensure the site is always being optimized for maximum conversion rates.
BusinessInformatic.com is dedicated to
web analytics research and development for e-commerce analysts.
This website gets updated ad hoc by a web analytics analyst who has experience influencing decision makers though data and insight provided through tools such as: Omniture SiteCatalyst, Google Analytics, Experian Hitwise, Google Website Optimizer, and more.
The owner also has experience with SEO, SEM, a/b and multi-variant testing, and in-depth competitive research.
- Define Business Objectives
- Determine metrics to measure acheivement of those objectives.
- Monitor and optimize decisions based on metrics.
- Use analytics tools to support hypothesis and monitor trends.
- Finding a problem is usually more difficult than solving the problem.
- Try to create a data-driven culture.
